Driving into the new year!

The last few months of 2021 have been full, to say the least.


Working with some great teams; all part of the wider creative umbrella of WPP, the world's biggest advertising agency group, has led LucidePost to dive deep back into automotive content once again, an environment that I particularly enjoy working in as a colourist.


Collaborating with many brilliant people to produce high-end commercials and infomercials for car giant Ford, delivered to both the UK and European market, has been both fun and rewarding.


Here are some of the highlights that have 'driven' LucidPost into the new year:


Commercial highlights:


'Rain or Shine", Mustang California Special, European release.

This Ford Mustang commercial was directed by the talented Charlie Bray.


From a grade point of view, the brief was to create a retro film look, from sunny California to rainy England.

This was done by emulating a KODAK VISION3 film stock, see what you think, feedback is always welcomed.



"FordPass Pro, for the people behind the business", UK and European release.

A commercial edited by well-established Paul Boobyer, and also crafted by the whole MakerHouse team.



"As Versatile as You Are, All-new Ford Tourneo Connect", UK and European release.

A poetic and well-crafted film directed by Davy Charles , another skilled director to watch out for.



The "New Ford Focus" commercial, UK and European release.



The "Ford Pass, SecuriArlert", Italy and UK release.



The "New Ford Fiesta, Connectivity"




The "New Ford Focus, Design & Interior"


The "New Ford Fiesta ST" Walk-Around

The " New Ford Focus, Driving Experience"

The "New Ford Fiesta Walk-Around"

The "EcoBoost Mild Hybrid"

The'New Fiesta Ford Technology"



Infomercial highlights:




More on the Ford UK and Ford Europe websites!



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